![]() It isn’t mentioned a lot, but those who mention it really do care: Voice is somewhat important for users of map apps. If you’re after accurate real-time traffic updates and reliability, you may want to choose Google Maps. It’s calculation shows that issues with reliability are actually dragging Waze’s score down more than that of Google Maps: Winner: Google Maps This is captured by Thematic’s Impact feature. When we remove themes mentioning 'reliability' from reviews, both Waze’s and Google Map’s scores actually improve slightly. For example, when it comes to real-time traffic, Waze users feel more negative about it than Google Maps users. However, what’s important is people’s sentiment. That’s not a surprise, since Waze’s promise is to deliver exactly that. Waze also had 10 times more reviews mentioning 'real-time traffic' compared to Google Maps. Most of you would agree that reliability, accuracy and access to real time traffic is the most important feature for a navigation app. Which app has better traffic & route accuracy according to users? ![]() Waze is slightly better than Google Maps in terms of ease of use but not by a significant amount. If we compare sentiment, Waze has slightly better overall sentiment score. ![]() ![]() Which app has better ease of use?Ģ.3% of Google Maps reviews said that the app was easy to use whereas 3.2% of Waze reviews said the same. Comparing the volume of this theme among the blue responses (Waze) to orange (Google), shows that Waze has significantly more fans. While not very actionable, this theme captures people who are fans. One of the themes Thematic found was “amazing app”, which captures comments like these: Let’s get started and take a look at themes that had a significant impact on the app’s total score. Over Time Analysis – shows various themes causing a difference in the final score over a period of time.Score (out of 5) – the average score from reviews in a theme.Impact – the difference in the score caused by a theme.Volume (%) – the percentage of reviews that talk about a particular theme.Terms that we’ll reference in this comparison are: The comment below also mentions “updates”, a more neutral theme (hence the colour yellow).Ĭontinue reading for a deeper analysis of Google Maps vs Waze and the themes that had a large impact on an app’s overall score. Thematic also assigns a sentiment score to each theme mentioned.įor example, the theme “helpful app” captures all customer reviews that mention the helpfulness of the app. Thematic’s AI can comprehend the sentiment of a customer review and will group comments in a review that reference the same topic. Thematic analyzed 10,000 reviews for each app and discovered relevant themes in each review and all reviews overall. Note: The score above is an average of the scores from the latest 10,000 reviews for each app as of end of February 2020. To decide which is the map application for you, we need to take a deeper look at the insights Thematic derived from 10,000 reviews for each app. Their overall scores are very close, both just below 4 out of 5: You will want a quick answer, but unfortunately the differences between these apps are not apparent from the score alone. What’s the better map app when comparing Google Maps vs Waze? Thematic is a customer insights solution, which can easily breakdown customer feedback & reviews into themes to discover hidden insights in the data. To do this, I used Thematic to pull and analyze app reviews from Google Play Store. I am an avid user of both navigation apps, and so I was curious to learn how they compare against each other. I love going to remote locations by campervan on weekends. It was originally developed in 2006 as a community project in Israel to create a free digital database of the map of Israel and was later acquired by Google in 2013. Waze is a community driven navigation app which allows its users to report any traffic-related incidents, which are then used to provide routing and real-time traffic updates. Google Maps is one of the top navigation apps available at the moment and is packed with lots of features, but there’s also an equally popular app called Waze. Let’s look at two of the most popular contenders, Google Maps vs Waze! Today, it has never been easier to navigate whether it is close to your home or in a different country or continent, there are a number of navigation apps that are available to help us go anywhere we’d like. Google Maps vs Waze 2020 - Analyzing 10,000 App Reviews Product Experience Thematicĭo you remember last time you had to get a physical map or write down the instructions to get to a destination?
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